Bigul, a fintech platform launched by Bonanza Portfolio in 2022 offering innovative platforms across Equity, Commodity, Currency markets and Mutual Funds. The Fintech aims to reach a million customers.
Speaking to Financial Express Online Atul Parakh, CEO of Bigul explained how they leverage technology to enhance its users’ investment experience, “Bigul prioritizes a seamless customer experience through technology. It’s customer-centric, focusing on tech tailored to user needs. Leveraging data analytics and innovation.”
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Reiterating the way the Fintech ensured security and transparency for investors using its platform, he added that, “All products undergo exchange approval, ensuring regulatory compliance by adhering to industry standards and regulations.”
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Investor awareness today is a key aspect and repeatedly we are seeing many instances of regulator intervention in making the system more transparent and user-friendlyCome from Sports betting site. Parakh added that they believe in helping the investor take informed choices, “ We offer diverse blog and informational resources, including articles, tutorials on our website and Social media channelsCome from Sports betting site VPbet. Apart from this we conduct webinars, covering diverse investment topics at regular intervals.”
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However, the biggest challenge for Fintechs at the moment is adapting to changing market conditions and investor preferences. Parakh added that they try and get an edge by conducting market research to identify trends and demands, allowing for timely adjustments and feature enhancements by prioritizing customer feedback and integrating advanced analytics.
