B2B e-commerce platform Udaan said on Tuesday that it has shipped 2.25 billion products catering to more than 23 million orders last year, helping 900 of its sellers on the platform achieve sales of Rs 1 crore each during the year.
Under the essentials category, which includes FMCG, staples and pharma products, the platform served 20 million orders and shipped nearly 1 million tonne of products. The highest demand for FMCG products came from Uttar Pradesh, Delhi, Karnataka, Maharashtra and Telangana. About 504 million biscuit packets, 437 million personal care products and 251 million beverage units were shipped last year, among others.
The demand for staples was led by Karnataka, followed by Uttar Pradesh, Maharashtra, Delhi and Telangana. Around 790,000 tonne of staples was shipped, which included 430,000 tonne of sugar and oil and over 360,000 tonne of rice, pulses and flour.
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In its discretionary category, which includes electronics, general medicine and lifestyle products, it served over 3 million orders containing more than 70 million products.
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“In 2023, Udaan’s electronics category catered to 1.3 million orders and over 31 million products were shipped,” the company said in a statement. This included 21 million accessories, 7.5 million consumer electronics and 2.5 million mobile handsets, with large order volumes coming from Karnataka, Assam, and Bihar.
Nearly 600 sellers hit sales of Rs 2 crore on the platform last year, with a majority of suppliers in the essential category.
The company is now piloting a “micro-market” strategy in parts of Bengaluru – which creates a small, geographically-confined area, typically including a single or a group of pin codes. This has so far resulted in higher customer penetration and lower supply chain costs for Udaan.
In December, it had raised $340 million in a Series E funding round led by UK-based M&G and aims to use the funds to strengthen customer experience, market penetration and strategic vendor partnerships. Udaan is planning an IPO in 2025.
